Life Lessons in Maya Angelous Graduation Essay -- American Literature

Life Lessons in Maya Angelou's Graduation All through life we experience many venturing stones, Maya Angelou's self-portraying article Graduation, was about something beyond proceeding onward to another evaluation. The startling occasions that happened during the service empowered her to move on from the perspectives on a youngster to the more experienced and in some cases disillusioning perspectives on a grown-up. After perusing the story there is an underlying inclination of energy and expectation which was immediately discolored with the unexpected consciousness of human partialities. The creator clearly outlines a rainbow of huge state of mind transforms she experiences all through the story. From the start of the story there is a staggering feeling of expectation that has encompassed the whole network and school with the up and coming graduation. The communitie's association fortifies the creators fervor in her transitional experience. Everybody is getting ready for the service and looking to perceive how it will influence the lives of those included. Just a little rate would be proceeding to school (835) and others were simply energized for the wonderful discharge (834) from school. She sensed that she was large and in charge, all things considered, the graduating classes themselves were the honorability (834). It is clear how much pride she takes in her locale by the manner in which she portrays her class as a more distant family. (834). The creator's school was not the most noteworthy school contrasted with the white schools in the region however that couldn't damper the soul that was filling the air. Guardians who were purchasing or making new outfits for their alumn i made everybody including the creator the focal point of consideration. Her momma jump started out on [hers], (835) and she was swollen proudly that she would have been a mobile mod... ...fe she truly knew and felt where it counts profoundly of her being what the words really implied. The words had brought back her expectation and pride in herself and in her locale. What Leavy had said was a misrepresentation and they could as they have in the past ascent over the world's extremism. Exemplary nature came back to Angelou and the whole network; we were on top again.(841). During the paper the creator lost her guiltlessness yet graduated to a more profound thankfulness and lucidity of what her identity is and who she could turn into. In her school with no noticeable wall keeping the youngsters inside the schoolyard, there were the undetectable wall of bigotry that attempted to restrict them from arriving at their maximum capacity. The creator finishes up, I know not what course others may take, yet with respect to me, give me freedom or give me passing (841). Works Cited: Angelou, Maya. 'Graduation.' Cromley 29-39.

How to Use the 5 Relative Pronouns in Adjective Clauses

The most effective method to Use the 5 Relative Pronouns in Adjective Clauses A modifier clauseâ (also called a relative provision) is a gathering of words that works like a descriptor to adjust a nounâ or thing phrase. Here well spotlight on the five relative pronouns that are utilized in modifier provisos. A descriptive word condition for the most part starts with a relative pronoun: a word that relates the data in the descriptor statement to a word or an expression in the fundamental provision. Who, Which, and That Descriptive word conditions regularly start with one of these three relative pronouns: whowhichthat Every one of the three pronouns allude to a thing, yet who alludes just to individuals and which alludes just to things. That may allude to either individuals or things. Here are a couple of models, with the modifier provisions in italics and the relative pronouns in strong. Everybody turned and took a gander at Toya, who was still standingâ behind the counter.Charlies old espresso machine, which hadnt worked in years, abruptly began to sputter and splutter.The ticking sound was originating from the little box that was perched on the windowsill. In the primary model, the relative pronoun who alludes to the formal person, place or thing Toya. In sentence two, which alludes to the thing expression Charlies old espresso machine. What's more, in the third sentence, that alludes to the little box. In every one of the models, the relative pronoun works as the subject of the modifier proviso. Some of the time we can preclude the relative pronoun from a descriptive word clauseas long as the sentence despite everything bodes well without it. Look at these two sentences: The sonnet that Nina picked was We Real Cool by Gwendolyn Brooks.The sonnet Ø Nina picked was We Real Cool by Gwendolyn Brooks. The two sentences are right, however the subsequent rendition might be viewed as only somewhat less formal than the first. In the subsequent sentence, the hole left by the excluded pronoun (distinguished by the image Ø)â is called aâ zero relative pronoun. Whose and Whom Two other relative pronouns used to present descriptive word provisions are whose (the possessive type of who) and whom (the article type of who). Whose starts a descriptive word statement that depicts something that has a place with or is a piece of a person or thing referenced in the fundamental proviso: The ostrich, whose wings are futile for flight, can run quicker than the swiftest pony. Whom represents the thing that gets the activity of the action word in the descriptive word statement: Anne Sullivan was the instructor whom Helen Keller met in 1887. Notice that in this sentence Helen Keller is the subject of the descriptive word provision, and whom is the immediate article. Put another way, who is proportionate to the subject pronouns he, she, or they in a principle proviso; whom is comparable to the item pronouns him, her, or them in a fundamental condition.

How to Write a Resume When Youre Just Out of College

How to Write a Resume When Youre Just Out of College I was there quite recently Fresh out of college: mum and dad were so proud, I was happy, life was good.Unfortunately, in my case this blessed state lasted for about five minutes.I soon realized that my college education took approximately four years of my life, that I need to find a job and that I have absolutely no idea how to do this.Don’t get me wrong… I knew what I should be doing, but for some reason, I found every step of this process extremely exhausting and even, depressive.Resume drafting turned out to be a complete challenge but not for reasons you’ll probably think of intuitively…For me, the hardest part was to let go of my idea of a resume and how it should look like.Namely, I believed that a resume with no relevant work experience is not a resume at all! So, I knew I needed a resume but couldn’t get myself to ignore this annoying voice telling me that I do not have anything relevant to put there.I seriously didn’t know where to start but I knew there must be a solution!So, I did what any other average person in the 21st century would do… I googled this situation and tried to find answers for myself and my jobless misery.As you may presume, I found many hacks, tips and tricks one can use to draft a good resume even if lacking work experience.Having collected much of this wisdom, I decided to try to sum up some of those advices I myself found most useful or interesting…Therefore, bear with me and do not despair! Definitely do not hate yourself for “throwing away” 3-5 years on your college education.You didn’t “throw away” anything and nothing is lost. You simply need to learn to…WORK AROUND THE LACK OF EXPERIENCE!Easier said than done. You are probably thinking: what is there to work around?I totally understand. I thought the exact same thing while reading similar advices.But then I started wondering… What was I doing for the past couple of years if not investing into myself? I wasn’t working full time, that is true.Ho wever, I wasn’t having the time of my life either… I was studying like crazy, doing major and elective courses, trying to squeeze in sport and languages and fun was really at the bottom of my endless ‘to-do list’.And thinking about all of this made me realize: I was, in fact, working during my college years. I was working on myself while obtaining priceless education. I was developing useful skills and valuable abilities and economically speaking, was investing into myself.The idea behind it all was to utilize the obtained knowledge on the job market when the time comes and while studying, I never got the impression I was wasting my time.So, this was a first step towards the shift in a perspective…Understanding that I really wasn’t fooling around or wasting anything.The other thing which helped me change my perspective was imagining my resume without my education section.I imagined work experience on that place, but the work experience I could have obtained solely with H igh school was not really something I would be aiming at long term.I already had a few part-time jobs of this kind, but it was really my education that had the biggest significance on my resume.This made my proud and partially returned my self-confidence. And that is how I actually realized what it means to work around your lack of experience.Don’t focus on it! Don’t insist on what’s missing, highlight assets you already have.Focus on your strengths. And definitely, try to stay confident!Tell the world (and recruiters) what you have been doing for the past couple of years. Not everyone decides to sacrifice their time, energy and free time to commit to studying.Therefore, you will want to elaborate on your sense of commitment but also everything you have learned during this time.You are unique and worthy, but it is only after you realize it and learn how to market your assets, you can hope for others to realize this as well.So, let me help you to a successful career start with a set of helpful tipps… BEGINNING OF A RESUME: RESUME SUMMARY OR RESUME OBJECTIVE The first inevitable question is: How do I begin? What do I write after personal information section (you always need this one)?Resume summary or resume objective. Both are equally good and/or useful, the important question is: which one works better for you?Resume summary is a short summary of your background, most important strengths and simply, a way to explain what you can offer to the employer. A good summary should not be more than 5 sentences and it can also be presented in a form of bullet points as well, e.g.: “An experienced English translator with over 10 years of experience. Motivated, inter-cultural and flexible. Excited for new challenges and opportunities, especially interested in alternative learning methods.”A resume objective is a way to convince an employer/s you know what you want in your career. It should be a clear, structured message, e.g.: “An experienced English transla tor with over 10 years of experience, actively searching for opportunities in international corporations.”If written well, both resume and objective, can and should spark recruiter’s attention and lure him/her to take a closer look at your application.If you have a really clear career perspective or you know exactly what you want, a career objective may be better suited for you.Also, it may be better suited for beginners because it states what you want or are aiming at and is not stressing out your prior achievements/experience.Naturally, it is not written in stone that a career resume must focus on ones’ professional achievements. It can be a subtle way to stress out some of your soft-skills and personal qualities.Some people like to use a quote which describes them well instead of a conventional resume summary… Personally, this doesn’t work for me as I don’t feel comfortable or professional quoting other people on my resume.Nevertheless, I did come across a few example s where this kind of beginning made a truly strong impression and was very successful with recruiters.Therefore, there are no strict rules.You should decide what works better for you by taking your personality and a concrete job application into consideration… Test a few options out and simply decide what you like best!ORDER: EDUCATION FIRST, PRIOR EXPERIENCE SECONDYour resume should focus on stressing out your most important achievements.For highly skilled professionals with 20+ years of experience, prior work experience is, naturally, more valuable than their university education.The education was, of course, a necessary step but since they already got there where they are now, a future company will be much more interested to hear about what they actually did, not studied.And this is exactly why they put their work experience section first and elaborate on that in a lot more detail than their education (except in certain very specific cases: researchers, PhD candidates etc.).In your case, being a fresh-out-of-college candidate, you won’t have any relevant work experience to elaborate on.Your biggest asset is your education! And this is by no means a bad thing.Everybody must start somewhere and being a holder of an academic title is already a huge thing. For this reason, you will want a recruiter to pay attention to your education, rather than your work experience.How will you do this?Well, first of all, you will put it higher on your resume.So, the next section following resume objection or summary will be the education section. And yes, this is perfectly fine and in fact, advisable for juniors, recent graduates and/or students.With time, this order may and will change. The more experience you gain, the more important your experience section will be and at one point, you will only mention your education in a few short bullet points, below the work experience section.Nevertheless, for now, you will want to follow this order: education first, experience se cond.EDUCATIONAL FOCUS INSTEAD OF WORK EXPERIENCE FOCUSWhen speaking of education, we are not done with this topic just yetYou now know that you can place focus on your education by putting it higher on a resume, but you can additionally highlight it by adding more details and by elaborating your achievements thoroughly.Try looking at it this way: space on your resume is limited, you need to use it wisely. Therefore, you will focus only on things that look good for you.Here are a few things you can consider mentioning:Include your majors and electives, especially those courses which could be useful for the job you are applying for. Naturally, you shouldn’t list all courses you ever took and passed but you should be able to distinct a few specific employer would find useful or interesting.You can mention interesting courses you took during your studies: Art courses, languages, sport team memberships… Something that can draw attention to your resume.If you had a scholarship, you c an put that in your resume as well. And especially if a scholarship depended on high performance in a specific field (grades, sports etc.).You can and should mention any volunteering work or membership in college organizations. Recruiters tend to find these very interesting. This shows that you have interests, organizational skills and dedication which is directed not only towards books and good grades.When it comes to grades average, opinions are divided. Some say you should disclose it, others that you shouldn’t. Basically, if you feel very confident about your average, I don’t see a reason why you shouldn’t disclose it.Personally, I always considered my average good but not excellent which is why I only mentioned that I graduated with honors and skipped the exact numbers.Furthermore, if you are applying in different countries or places where you aren’t sure they will understand how good or bad your grades average is, it may be simpler to just skip this information.Finally : When in doubt whether an information is worth sharing, you may consider asking a skilled professional you know or a friend with more experience in this field to check your resume. A fresh perspective can’t hurt!In any event, do make sure to stress out how valuable your education was, everything you learned and highlight anything that could present you as more qualified or skilled (in employer’s view).ELABORATE PRIOR EXPERIENCE (EVEN IF IT SEEMS IRRELEVANT)I have no work experience. This is such a common phrase, right? I (regularly) used it for quite a while after my graduation.However, this phrase is rarely completely true…And I will explain why in a minute.Part-time jobs and jobs unrelated to your studies can be a valuable experience as well. They may not sound fancy and may seem irrelevant to you now but try looking at it from a different perspective.A job at a bar or a coffee shop shows dedication, patience, people and communication skills.A job in McDonalds shows the sam e, plus, a very stress-resistant personality and the ability to react quickly.And don’t even get me started about tutoring jobs or part-time jobs on campus. The name of the institution is already sufficient to boost your profile.Most importantly, all jobs you ever held demonstrate two remarkable qualities: Consciousness and readiness to work.And trust me, employers do appreciate these. You may think it is completely normal to work during studies, but some people actually feel they should not be working at all during their college years.Furthermore, people who have no prior work experience have more issues with organization, commitments and hierarchies. And employers are aware of this.It is very simple really: Every new experience is hard. Past experiences help you predict what is going to happen and deal with new challenges easier.If a person has no previous experience whatsoever, he/she may experience potential anxiety and will, most probably, get familiar with the job and obliga tions later.Don’t get me wrong, I do not want to discourage candidates with absolutely no experience from applying for jobs.I rather wish to say that having a work experience, regardless of what it is, can be an extremely valuable asset, both on a resume and in practice.Therefore, if you are a student or a recent graduate, reconsider whether there is not some past experience you failed to mention.I was a waitress, a babysitter and a tutor during my studies and no, these positions weren’t directly contributing to my long-term goals. They also weren’t very prestigious either!Nevertheless, these jobs demonstrated my readiness to finance my studies and a few other qualities, such as: responsibility, communication skills, organizational skills and teaching abilities.Therefore, despite my worries about some of my friends having high-scale, prestigious internships, I still decided to mention these jobs on my first resume.There will always be someone better or more experienced than yo u. Nevertheless, you should always try to focus on your experience, your story and what you can offer to the employer.Don’t be too hard on yourself. Even employers in big and fancy companies know how hard a job of a waitress or a bartender can be and they will appreciate your effort and responsibility.Chances are they were also there once.ELABORATE ON RELEVANT EXTRACURRICULARS, HOBBIES AND SKILLSHaving my resume updated recently, someone advised me to delete my hobbies / extracurriculars (not the skills section though).To be honest, I am still thinking about it because the advice came from a person highly skilled in these matters while I personally, lean in favor of this section. I think it adds a bit of a personal touch and can make you “stand out” in the crowd.Now, I am still a recent graduate but I do have a couple of work experiences and relevant skills to put on my resume so I am a slightly different category.For those of you who do not have major work experience and are worried about what to put in there, definitely consider hobbies and extracurriculars as a separate section.It will show your interests, it will demonstrate that you manage to find time for different things and recruiters may even feel drawn to your profile owing to common interests!People tend to prefer similar people and a common hobby / interest could be a good starting point.If a recruiter shares your passion, being a semi-professional cyclist can easily be a big plusfor your application, regardless of the fact you are applying for a position of a junior accountant.It happened to me that I was chatting about my hobbies and interests on my first job interview… A recruiter asked me to elaborate my “interest in history and art” and we actually ended up discussing WW 2.This is a true story and I did ultimately get this job!Regardless of how insecure you may feel, you are not just your studies or your previous experience. Employers are generally interested about other things you can bring to the table and they love seeing someone with a wide range of interests, hobbies and ultimately, knowledge.Additional Tipp: You may want to find a bit more about a recruiter or a manager you may end up dealing with in an interview. If you can find out a few things about his/hers interests and hobbies, it may be wise to consider matching these.Of course, I would never say I like football regardless of anything. Do try to keep it real!When speaking of skills section, this one is pretty much mandatory for both, experienced professionals and entry level candidates.You will want to include both, “hard” and “soft” skills:Include anything that makes sense: languages, computer skills (esp. programming, coding, working in specific programs), driver’s license, debating skills, public speaking and writing skills etc.The more leverage you can provide, the better. If you participated in debate clubs, if you are publishing articles in the university papers or are writing a b log… Don’t be shy, put it all out there!Soft skills are also useful, and they are surely worth mentioning, especially when you have a relevant experience to back this up. This means that you should briefly elaborate why you consider yourself to be organized, flexible or inter-cultural and this is especially important in cases of candidates with little or no experience. At least think about it before an interview, recruiter will most probably ask you for examples or explanations.Therefore, both hobbies/interests and skills sections are very useful and should be used wisely by entry level candidates.What do you consider your genuine strengths are? What do you think other people would consider interesting about you? What is it about you that makes you proud other and people could consider price worthy?I always mention jogging and I proudly stress out that I ran a half-marathon.Some recruiters couldn’t care less, some love it, but most importantly, this kind of information will ra rely work against you, while at the same time, can easily work in your favor. CONSIDER ALTERNATIVE FORMATTINGApart from minding the order in your resume (education first), you may want to think about its format as well.There are specific resume formats customized for people with little or no experience.Why am I stressing formatting out?Because you can really use this to your advantage and make your resume stand out with the help of interesting templates or color use. And this can be a big advantage for junior level candidates!It can be relevant for senior level candidates as well, however, they usually manage to stand out with the help of their experience and recruiters are generally more interested in hunting them than the other way around.That is why you generally notice experienced professionals rather modest and plain resumes while junior level candidates appear to have dedicated a lot more attention to the resume looks and format.This is true and it is so for the above-mentione d reason.So, think about tricks which will help you highlight your assets not only verbally but visually as well.Furthermore, think about the company you are applying for: You may consider customizing your resume so that colors on it match the logo or official colors of the company.Of course, this shouldn’t be too obvious, but such subtle cues may trigger a subconscious impression that you are already fitting with the company’s image.Finally, while still at the beginning, you may want to keep your resume shorter, so one is fine and definitely do not write more than two A4 pages. Quality should always prevail over quantity.Give it a nice format and keep it clear and concrete.FINAL TOUCHES AND TIPPSYou should definitely pay attention to the content of your resume, but this is not the only thing you will be focusing on.As already mentioned, the resume looks can make a significant difference and basically, everything is important.Pay attention to the picture! If you decide to put it on a resume, you will want a picture to present you in the best way possible. It should be nice and professional: you should be presented on an above waist portrait with a pleasant smile, wearing a professional outfit. From my experience, investing in a resume photo done by a professional really pays off, but of course, the choice is up to you.Next thing: Pay attention to the font you choose for the text. Although, there are hundreds of fonts you can use, I think it is better to stick to conventional ones (e.g. Times new roman, Calibri, Ariel, Georgia etc.). It may not look so interesting but keeping it simple tends to be smarter.Extra Tipp: When submitting both, Cover Letter and a resume, it may be advisable to use the same font on both documents. It looks neater and demonstrates attention to detail.Extra Tipp 1: Even though you are still a beginner, do consider making a LinkedIn profile and using this tool to connect with potential recruiters and colleagues.It can be a very usefu l tool, especially when considering the importance of reference and connections by the job hunt.At the beginning, you will probably use it to just connect with university classmates and acquaintances but with time, recruiters may start approaching you.Attach your resume to your LinkedIn profile and let them notice you!Also, there are a lot of interesting articles, courses and job postings that you can check out on LinkedIn and finally, this network can help you when researching for a concrete job application.Finally, this is something rather intuitive and logical, however, it may be useful to repeat it just in case.You will need to update your resume with every relevant experience or change which happens on a professional plan… Any relevant trainings, projects or successes, make sure you include it!Also, you will want to revisit your resume with every new job application and think about what you wish to highlight and point out for that particular vacancy…Still, let us not get to o unrealistic. Rare are those who really modify a resume with every job application and especially in the case of beginners, there is really nottoo much information or experience to play with anyway…Nevertheless, do make sure to remember that your resume can and should undergo modifications, hence, that you should update it following relevant developments in your career.And my final and most important advice would be: keep it positive and do not give up! Job hunt is hard, rejections are painful, and you probably already wondered whether the whole struggle is worth it.I want to tell you that it is… Once you get where you want to be, this will all seem ridiculous and funny and you will perceive your beginner’s struggles in a different light.Keep up the confident attitude and remember that someone out there needs someone just like you and that your worth and qualities will be recognized when the time is right.Your only job is to present yourself in the best way possible and you c an start doing that right now, by drafting or updating your resume.Get to work, there are so many exciting opportunities waiting for you!

High School Drop Outs Will Fall - 1791 Words

Schools and educators are faced with the tremendous task of preparing students to be successful in school and beyond in a fast-paced, ever changing world. Students will need more skills and higher levels of education and training than ever before in order to be successful. In 1973, only 28 percent of jobs required postsecondary education, whereas by 2020, 65 percent of jobs will require postsecondary education (Carnevale, Smith, Stohl, 2010 and 2013). Those who have not learned how to learn will be left behind (DuFour, DuFour, Eaker, 2016). High school drop outs will fall significantly behind in the American economy. According to Geringer and Jones (2016), jobs that pay $53,000 or higher annually made up almost half of the jobs in the†¦show more content†¦According to Callendar (2014), â€Å"students with long histories of underachievement drop out disproportionately† (p.4). The Consortium on Chicago School Research correlated class failure with dropping out of high school, indicating that students who passed their core classes their freshman year are three and one-half times more likely to graduate within four years than those who fail one or more core classes (Allensworth Easton, 2005). In fact, the likelihood of students graduating who have failed core classes at any grade level drops from 80 percent to 44 percent (Callender, 2014). With increased pressures to meet academic standards because of the serious implications of adult success noted earlier, the focus of teachers and administrators have remained on the academic areas of education (Buffum, Mattos, Weber, Hierck, 2015; Algozzine, Wang, Violette, 2011). However, the acknowledgment that there is a co-occurrence between academics and behaviors necessitates that attention is needed on the impact that behavior plays in the success of students as well. The behavior skills that a student possesses is important to their future and is evident in the literature. For example, Tobin and Sugai (1999) found that student academic failure could be predicted by three or more suspensions in the ninth grade. They also found correlations between grade point average (GPAs) and specific types of office discipline referral for behaviors includingShow MoreRelatedWhy Students Are Dropping Out Of School1544 Words   |  7 Pagesabout 80% of them have dropped out of high school( Office of Juvenile Justice and Delinquency Prevention, 1995). Many high schoolers drop out because of the lack of quality education in the schools and funding. The root of crime and incarceration of the United States is education in the schools and prisons. The lack of proper education in the school systems in low quality neighborhoods discourages many high school students leaving them to drop out. 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The Violence And Human Violence - 1371 Words

20th century is the most educated century but also the most violent over the history of mankind. The lethal violence has been increasing over the course of mammal evolution. The aggression in mammals, that includes humans, also has a genetic component with high heritability. So it is widely admitted that evolution has shaped human violence. And this violence is not among different species, it is among the same species. Of all the world species, humans and chimpanzees are some the only species that engage themselves in coordinated attacks on the other members of the same species. We, humans, are not the only ones that are involved in the homicides, massacres, terrorism, and human violence. Like humans, chimpanzees also engage in rape, murders, and violence. The patterns of violence that is found among the humans are compared and contrasted with the great ape species. Whether it is for food/resource sharing, dominance structure, territory or the male competition for sexual access to fe males. Both human and chimpanzee want to prove their status what becomes a reason for a great number of wars and aggressiveness (Wrangham and Peterson, 1996). What are the similarities between the chimpanzees and the humans that are certainly not true of all animals? What gives our own species such violent males? As humans are genetically related to the Great Apes, my focus of this paper would be tracking the evolutionary history of violence in the Apes and how it originated in the humans laterShow MoreRelatedThe Human Nature Of Violence Essay2582 Words   |  11 Pagesshown that violence has been on the decline since the end of the last world war. This is due to the four trends, the Long Peace, The New Peace, The Right’s Revolutions, and our Inner Demons, that have led to an overall decrease in warfare, genocide, and terrorism. 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The CBD (the Central Business District) Free Essays

The typical CBD is in the commercial and cultural activity in a city. In many large cities, it is immediately recognizable by tall skyscrapers, the neon lights at night and the very high density of buildings, traffic and people. The CBD is usually highly accessible. We will write a custom essay sample on The CBD (the Central Business District) or any similar topic only for you Order Now It is the focus of roads, with bus and railway stations near by. The CBD usually has the highest density of bus services and taxis in the whole of the urban area. Although the residential population is only very small, during the day and evening the CBD is crowded with people working, shopping or seeking entertainment. Main functions of the CBD Shops: The CBD is usually at the top of the shopping hierarchy in a city. It has the widest range of shops and the largest department stores. Shops mainly sell comparison or high-order goods and they draw their customers from a wide sphere of influence. The highest land costs are in the centre of the CBD. In the core of the CBD, there are large department stores and branches of many national chains of shops. Smaller shops, often privately owned, are located on the edges of the CBD in the fringe area called the frame. Some shops, such as clothing, shoe and jewellery shops tend to cluster together to take advantage of competition, while others are more dispersed, such as newsagents and chemists. Offices: Banks, building societies, solicitors, company headquarters, insurance companies and government offices occupy high-rise office blocks or the upper floors above shops in the CBD. Culture entertainment: Parts of the CBD ‘come alive’ at night as the theatres, cinemas, clubs, bars and restaurants attract customers. Certain parts of cities have become famous for their nightlife, such as London’s West End. The CBD of a city is not static; it is a dynamic area going through phases of growth and decline. You will see some areas in decay in a CBD of a large city, with closed shops and a rundown appearance, and others that appear lively, smart and successful. The CBD also has problems with traffic congestion, parking and pollution, as well as those caused by lack of space and shortage of land. Local planners have implemented a variety of different schemes to attempt to solve the problems of the CBD. Problems and attempted solutions in the CBD: Traffic congestion: Lots of cars and shops, services and employment in the CBD create massive problems of congestion and parking in the city centres. Roads are often narrow, with little pavement space. Some solutions include: * Ring roads and by-passes to divert traffic not going into the city centre * Urban motorways and flyovers * Public transport schemes such as ‘park and ride’, the Newcastle metro, trams in Manchester * Multi-storey car parks * Pedestrianization of high streets Lack of space and the high cost of land: Competition for land has led to high prices, and growing firms find it difficult to find space. In some CBDs the smaller retailers have been forced away from the city centre because of the high costs. Some solutions include: * High-rise buildings to increase the floor area available * New retailing areas in out-of-town shopping centres in the suburbs or rural-urban fringe, in a process called decentralization Pollution: Water, land, air and noise pollution are all common in city centres. Pollution is thought to contribute to the stresses of living in urban areas and to some diseases, such as asthma and bronchitis. Some solutions include: * Laws against litter and dumping sewage in rivers * Improved provision of litter bins and road sweeping * Clean Air Acts that allow only the use of smokeless fuels * Clean-fuel technology and vehicles that run on methane gas or electricity * Banning heavy lorries from passing through city centres * Increased planting of trees and shrubs Urban decline: Parts of some CBDs have declined. Shops and offices have closed down and the empty buildings and vandalized. City centres compete with out-of-town shopping centres to cater for the growing demands of shoppers. Some solutions include: * Redevelopment of zones of decline in the CBD such as King’s Cross and Covent Garden in London * Expansion of the CBD into areas of the inner city – old factories and substandard terraced housing have been cleared, rehousing the occupants in the suburbs or New Towns and filling the space with new shopping and office developments How to cite The CBD (the Central Business District), Papers

Six Quick Tips for Better Conversion Rates Direct Mail Marketing Emails - The Writers For Hire

SIX QUICK TIPS FOR BETTER CONVERSION RATES: DIRECT MAIL AND MARKETING EMAILS Unsolicited marketing materials – direct mail and sales emails targeting new customers – generally have low conversion rates.   Your artfully crafted letters may end up in the trash unopened, andyour emails might go ignored for weeks. Image via Wikipedia Before shelling out money on postage or spending time on an email to drum up new business, consider the following tips to increase your conversion rates. Keep it simple. State your business and what you’re offering in the first paragraph or first few lines – that might be all the time you have to get the reader’s attention.   Save the details for later in your email. Use a P.S. line. Reader’s eyes are naturally drawn to the â€Å"P.S.† at the bottom of direct mail letters.   Use that line strategically to include new information about your product or service; use it to tell them that you’ll call to follow up; or use it to introduce an offer, i.e. â€Å"Mention this letter for 10% off service!† Bulk it up. If you’re sending direct mail, consider enclosing any additional marketing brochures and a couple of business cards. Add a coupon or special to your letter. But only if it’s appropriate to your industry.   Coupons and limited-time offers add a sense of urgency, so readers may react quicker (e.g. Half off Cut and Blow Dry for the month of July).   Some customers may switch to your services for the cost savings, and then stick with you if they like you. Follow up by phone. Again, this may only apply to certain industries.   If you’re serious about connecting with untapped customers, tell them you’ll give them a call in your letter of introduction †¦ and then, make sure you call! Expect to keep sending letters and emails – especially if you don’t follow up by phone later.   Space out your subsequent letters every month or two.   Sometimes it may take a few times for people to see your name before they pick up and call you or buy your service.   Also, people might not always need your service immediately, so they’re likely to toss your letter or email a few times before they need it.   Take heart and realize that it’s going to take some patience and perseverance.   And when you do send out second, third, and fourth email or letter, be sure to change it up. No one wants to see the same letter over and over again. Don’t be discouraged by traditionally low conversion rates – the people are Brandwise say that most direct mail campaigns have a 1% conversion rate (they have a cool Direct Mail ROI Calculator that may be useful), and Constant Contact reports that email open rates can vary widely – anywhere from 15-50%, with click-throughs averaging about 4% of those emails that are opened. Of course, those are just statistics based on a wide range of variables.   Use these tips to help maximize your conversions and let us know if you have any questions!